Mizuno Launch the ‘be’ | The Shoe for When You’re Not Running

mikebuss | 08/08/2012 | 0 Comments More

TRUE TO THEIR ROOTS

Mizuno launch the ‘Be’

Mizuno are gearing up to launch one of their most innovative shoes to date – simply named the Be and designed to aid running strength and stability.

The Be takes inspiration from the old Waraji sandals that were worn by the samurai class and foot soldiers during the feudal era ofJapan. Fascinated by why the Waraji were shorter than the feet of those wearing them, Mizuno conducted a series of biomechanical tests to determine the benefits of the toes protruding slightly over the front edge of the sandal.

The findings confirmed that protruding toes aids to stabilise the body, which was important for people working the land and crucial for Warriors in combat. Furthermore, the toes and the muscles of the feet and lower legs were more mobile when walking barefoot and even more activated when wearing the sandals.

Founded in Osaka by brothers Rihachi and Rizo Mizuno in 1906, Mizuno’s Japanese-based business empire has fast evolved from a small shop selling sporting sundries to a worldwide multisport network which now includes offices in Tokyo, Paris and London to name a few.

Despite their obvious business growth, Mizuno has stayed loyal to their Japanese heritage as well as the values and beliefs upon which it was founded – persistence with precision manufacturing and a preference for performance over fashion. And the Be is testament to this, providing the perfect

blend of artisanal craftsmanship from ancientJapanmixed with the advanced modern technology that Mizuno’s footwear have become best known for.

Striving to replicate the unique innovation of the Waraji sandals, the Be features an activation sockliner that allows the toes to move naturally, curl and grip; activating the lower leg and calf muscles and helping the natural stability generated by the Waraji. This stability is further enhanced from natural form oblique last which allows for the toes to spread as if you were barefoot. The propulsion of the toes help to strengthen two main muscles across the base of the foot – the Flexor Digital Longus and the Flexor Hallucis Longus – providing wearers with more propulsive (toe off) strength to improve running.

Other technical highlights of the Be include a unique heel counter construction that maximises the natural cushioning of your heel fat pad, a moulded EVA low profile midsole offering protection and cushioning as well as a soft, synthetic suede upper providing added comfort and ventilation.