“This is the turning point for plastic. To minimize waste and multiply the lives of our materials. This is our first sports shoe that’s made to be remade. Futurecraft LOOP.” Adidas Official Twitter Account. Adidas has made history with the launch of its first 100% recyclable trainers. The Futurecraft.Loop is the brand’s first shoe that […]
The Royal Air Force Museum invites you to take a seat on board a Lancaster during the legendary Dambusters raid of 1943, using Virtual Reality technology. The Dams Raid was the greatest feat of arms performed by the Royal Air Force and one of the key stories of the Second World War. Its success captured […]
Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, back seat passengers will be able to experience movies, video games and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adapts virtual content to the movements of a vehicle […]
SKILLBIKE SKILLBIKE is the revolutionary new stationary bike developed by Technogym. Created in collaboration with champion riders using the SKILLATHLETIC TRAINING method, SKILLBIKE enables cycling professionals and enthusiasts to experience the emotion and challenge of outdoor riding in an indoor environment. Will you make it to that last hill? Can you push yourself above and […]
We have just hit through the first six months of 2018 and are about to step into the second half, so we have a look at what the 2018 fitness trends are shaping up like… High-intensity interval training will be the No1 fitness trend in the coming year, while smartphone exercise apps that prompt your […]
Starting in February, Apple will be hosting an internal company wide fitness challenge for all of its employees, with a prize that includes a unique fitness-themed Apple Watch band. The band appears to be similar to Apple’s Woven Nylon bands. It comes in a solid black color but has an accent loop in a dark […]
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